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 Marketing Specialist

Marketing Specialist
Marketing Specialist


Gemini Africa is looking for an energetic marketing specialist who will help to understand what is in demand by analyzing market/competitors data and offerings in the entrepreneurial ecosystem on the local, the regional and the international levels to determine what people are interested in, what gaps are within the market, what type of crowd are interested in which products and to understand the best way to market programs and create profit for the company.

The marketing specialist will also help to create strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events.

Responsibilities


Develop and monitor strategic marketing initiatives with the top management
Conduct market research and analyze trends to identify new marketing opportunities
Implement and track marketing programs such as email, social media, or digital campaigns, and events in alignment with strategic objectives
Analyze and report on the performance and efficiency of programs and campaigns
Update company website and create content providing search engine optimization
Write, proofread, and edit creative and technical content across different mediums
Work with external agencies and vendors including the social media arm to execute marketing programs
Create and execute lead generation programs (to be integrated with the DM) and loyalty programs
Define and manage company brand
Develop and create online and offline marketing materials and ensure brand guidelines are met
Ensure creative marketing materials undergo regular review and adhere to brand guidelines

Qualifications


2-3 years' of marketing experience
BS/BA in Marketing or a related field of study
Excellent writing and communication skills




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