القائمة الرئيسية

الصفحات

Data Insights Manager - Digital Marketing
Vezeeta.com 

Vezeeta.com

Data Insights Manager - Digital Marketing

Vezeeta.com is one of the leading digital advertisers in the MENA. 

We are currently looking for a Data Insights Manager to join our Digital Marketing Team and build 

the Analytics function. You will be responsible for driving the measurement and optimization of the 

global digital media campaigns we run through AdWords, Youtube, and Facebook

You will ensure campaigns are set up to measure marketing effectiveness and incremental ROI and 

are an innovative driving force behind the performance optimization agenda.

Data Insights Manager - Digital Marketing

Vezeeta.com 

To succeed and thrive in this position, you must love mining large data sets, to turn data into 

actionable insights that can drive the performance of our campaigns and communicate your findings 

to a broad range of stakeholders. 

You must have a solid understanding of statistics and experimental designs, A/B testing in particular, 

and enjoy thinking critically about complex problems. 

The majority of your time will be spent analyzing data to find new ways to improve the performance

of our digital media campaigns.

We are looking for a team player with a self-starting approach. You must have gravitas and the 

ability to get things done. This is a unique opportunity to play a key role in an exciting, fast-growing 

and multicultural business.

Responsibilities

Mining and analyzing event-level campaign data to provide actionable insights into the drivers of 

incremental ROI

Creating an effective segmentation strategy for our audience

Measurement and performance reporting of all campaigns running through various channels

Use A/B testing and a variety of alternative methodologies to measure marketing effectiveness, 

attribution, and ROI

Advocate and communicate ways to optimize the performance of our campaigns working closely 

with different internal teams and departments

Providing ad hoc analytical support to key stakeholders

Skills

A postgraduate degree in a quantitative field (e.g. Business Administration, Economics, Finance, 

Econometrics, Statistics, Mathematics or Data Science)

Understand all components of experimental design from sampling to measuring the effect(s), hands-

on experience with A/B testing in a commercial environment a plus

2-4 years of experience work with big data (Hadoop, Hive, BigQuery, SQL)

2-4 years of experience with statistical analyses in an applied setting (experience with R, Python 

and/or Spark is required)

Ability to prioritize work according to business objectives, understanding the balance between effort 

and impact.

A strong eye for detail and an inquisitive mind, naturally being driven to continuously finding ways 

to improve the department’s and your own performance

A real team player with solutions-focus and entrepreneurial spirit

Exceptional communication skills in spoken and written English

Excellent organizational skills with the ability to manage multiple, competing for priorities 

simultaneously and deliver results under tight deadlines

Professional experience in the digital media landscape is a plus


marketing job : http://bit.ly/2QBXMFU
هل اعجبك الموضوع :

تعليقات

التنقل السريع