Marketing Manager - Kuwait Food Company

Marketing Manager
Kuwait Food Company (Americana)

PURPOSE OF THE ROLE:

The Marketing Manager is responsible for execution of country/multiple countries marketing local

consumer-centric programs by working closely with the marketing assistant managers and KFC Ops

team for the respective markets. Deeper local consumer and market dynamics understanding to boost

sales, transactions and avg ck. Sharp fix and turn-around. Local-restaurant culture.

The position will report to the Marketing Director and partner with KFC Operations, to drive

Restaurant Sales and Transactions.

The Marketing Manager will combine compelling local consumer insights into creative marketing

content anchored in with strong data analysis at store/market level, supporting brand building.

Marketing Manager
Kuwait Food Company (Americana)

ROLE SIZE:

·Region: Egypt

·# of Stores: 150+

ROLE FUNCTIONS: [to LEAD the following Areas of Responsibility]

·S&OP brand leader: forecast accuracy, cannibalization and boost plans implementation.

·LTO calendar implementation, KV adaptation by market.

·Boost plan implementation.

·Assure pricing windows implementation and track government pricing dynamics.

·Assure playbook by market/by Retail Environment and Digital Environment are fully rolled-out across region.

·Local marketing budget control and management.

·Full performance analysis monthly tracking per market. Quick fix and turn-around.

·Develop a complete LSM playbook considering heatmaps, local and actionable consumer insights,

eg key dates/holidays, core consumer groups and core events, menu costing and profit reports by

market.

·Competition tracking per market: LTOs, pricing, LFL sales, # openings.

·Assure new openings activation playbook implementation and develop new KFC areas.

·Champion Smiles and Speed.

·Social/CRM listening at market level.

·Responsible for the successful rollout of the marketing\delivery campaigns locally.

·Oversee the management and successful engagement of all stakeholders of the marketing Co-Op,

through presentation materials, ensuring digital marketing programs are successfully supported, and

delivery campaigns are properly budgeted and funded.

·Serve as an advocate for the marketing assistant managers by communicating the needs back to the

KFC leadership.

team in order to improve planning and execution at country level.

·Co-lead agency and vendor relationships to tailor content/LTOs and engagement plans to local

customer needs.

·Responsible for all internal and external brand messaging elements, including but not limited to in-

restaurant POPs, community.

flyers, radio etc.

·Establish market opportunities consisting of partnerships and sponsorships with key organizations,

grand opening campaigns and other transaction driving initiatives.

·Build and develop a high performing, cross functional teams that can bridge numerous internal

and external challenges and stakeholders.

·Lead the team in developing strong relationships with both the KFC field marketing team.

PEOPLE LEADERSHIP:

·Marketing team

·Cluster Marketing Leads

·Ops Team

WORKING RELATIONSHIPS:

·All levels in KFC,Americana

·Franchise partners

KNOWLEDGE AND SKILL REQUIRED:

Education:

·Bachelor’s Degree.

·Marketing, Digital, Sales or related field

·MBA preferred

Experience:

·6-10 years’ experience with proven results in Marketing at QSR/F&B industry

·Creativity, Data-driven, Problem Solving, Manage Effective Teams, Quality Decision Making

·Proficient with Word, Excel, PowerPoint

·Strong communication skills, with the ability to work under pressure and with experience working

on complex projects.

·Strong cross functional experience with the ability to manage multiple projects on various levels

·Strong ability to work independently and cooperatively in an ambiguous team environment to

achieve goals.

Thought leadership to KFC marketing and leadership team.

To Apply : http://bit.ly/2YyKnGV

marketing job : http://bit.ly/2QBXMFU

Yalla Nshghl B3d

القائمة الرئيسية

الصفحات

Marketing Manager - Kuwait Food Company - Americana